Mass Email marketing Service Provider

The success of your email marketing campaign is assured only of your emails are being opened by the users. However, to ensure that the “open rate” of your emails improve, you must :-

1. Keep your subscriber email list fresh because at times people change their email addresses.
2. Avoid spam filters.
3. Send mails at the right time.
4. Write a unique subject line.
5. Ensure the tone of your email is casual and friendly
6. Write engaging content in your emails.
7. Ensure that your email content has humour in it.

The step-by-step guide to creating a campaign is as follows :-

1. Start by recognizing the issue, target crowd, mentality or conduct you are attempting to change and proposed results.
2. After that, it is essential to talk with potential accomplices and funders regarding the campaign. You must include them in the planning process as it helps you in acquiring the buy-in and support.
3. Master all that you can about your intended interest group – how they see the issue, what problems they face and know more about their trusted sources.
4. Plan your techniques and strategies and afterwards test your created campaigns. Find our better ways on how to assess and quantify achievement.
5. Execute the plan for your campaign.
6. Don’t miss any chance to monitor your progress, keep on changing as per your need and ensure that all the stakeholders are in the loop once the campaign plan gets executed. Also, never forget to create reports and document it.

Improving the conversion rate of your emails is not easy, but it is not impossible. If you remember certain things, chances grow higher in improving the conversion rate.
1. Until and unless your approach is personal, you won’t end up communicating with your customer. Hence, you must ensure that the tone of your mail is friendly and very casual.
2. If you tell a story in your mail, it’s even better. But make sure that your story is not too long. It is not necessary that you recite a full story in it but maybe a funny incident that has something to teach or inform in the end.
3. Setting up automated drip campaigns is always beneficial. A drip campaign is a set of campaigns where specific emails are automatically sent to the user when the customer takes action on the site.
4. A strong call to action is always essential. If your “CTA” is magnetic, no one can stop the conversion rate from growing.
5. Do you know that more than 50% of the emails are opened on a mobile device? Hence, if you want to improve the conversion rate, make your emails mobile-friendly.

Domain reputation of the primary domain affects subdomains but the domain reputation of subdomains cannot significantly affect the domain reputation of the primary domain. That’s why it is preferred to use the subdomain for mailing activities that involve the risk of hampering the domain reputation.

The success rate of your email marketing campaign increases if you send your emails at the right time. Here are some facts that will help you do so :-

In comparison to weekends, weekdays are considered as the best days to send emails. Mainly, Tuesday, Wednesday and Thursday are considered as the best days to send emails.

Following times are best suited to send the emails – 6 AM, 10 AM, 8 PM, 2 PM. The timings may vary for each day.

Before starting anything, certain things must be kept in mind. Similarly, when you are setting up the campaign, it is essential to make a note of the following :-
1. Narrow down your targeted market by finding out the likes and dislikes of your audience. For instance, if you are starting a campaign to sell “cricket t-shirts,” you won’t target people who dislike cricket.
2. Know more about the buyer’s persona. If you know who you are targeting, it would be much easier to sell the product.
3. While selling a product, it is simply not enough to deliver the product to the customer but also unform them about its specific values, including the benefits it will have.
4. Knowing the buyer’s journey is essential. Before you start selling anything, it is necessary to know about all the pain involved in the buyer’s journey.

If you want to send transactional or notification emails, which do not involve the risk of harming your IP/Domain reputation then you may go for your primary domain. If you wish to send out promotional or newsletter kinds of emails, which can hamper your IP/Domain reputation then you should go for a sub domain.